bshirts.org has officially launched and we are super excited about bringing this simmering idea to the boil in 2010!

Some t-shirts try to convince others of your ideas, but bshirts remind you of who you want to be.

Each shirt promotes an idea or value, and the wearer aims to live that value in their own day to day lives.

We hope to develop a huge community of people who want to be the change they want to see in the world.

We aim to make clothing that reminds them to be who they want to be.

Its not a new idea that the world is changed when people live out their values and convictions. Gandhi is supposed to have said “Be the change that you want to see in the world” although he probably was not the first.

I know Michael Jackson said it well when he penned “If you wanna make the world a better place, better look at yourself and make a (oowww) CHANGE!”

bshirts were inspired by these truths. I just figured that having some physical reminders around us during our days might help to remind us to make choices that reflect our deep values. I thought about a lot of things from tattoos to jewellery and decided to start with ….shirts. bshirts.

Each shirt will represent a value or attitude that the wearer is reminded to embody …

The design may in fact be quite subtle. Maybe the wearer is the only one who gets it … and thats fine. That is the difference between a bshirt and a regular t-shirt. The message is for the wearer … not the public.

We are open to ideas, partnerships and more. We value community, creativity and involvement.

Overall … its about change from the inside out.

The very first bshirt design will appear in this space within weeks. Very exciting …. stay tuned! bshirts.org